winter sun

winter sun

Friday, August 10, 2012

What inspires my Typography + Emotion research?

Report follow-up to my presentation at SOTA's TypeCon in Milwaukee August 5, 2012— There are multiple goals for my research--I want to help normal people cut through the clutter of our noisy visual world. I want to help people understand the visual language of design (and type) so that they can understand what other people are trying to say through design and so that they can apply typographic controls to design their own communications. I want to help designers to produce creative works that connect better with their audiences in order to influence behavior (e.g. brands that inspire loyalty, packaging that sells better, learning designs that stay in memory longer, highway signs that help people avoid accidents, etc.). All of those goals rely upon understanding what design structures influence, motivate, persuade, and inform people's actions and behavior.

Wednesday, June 20, 2012

Long awaited commencements

Dr. Barbara Martinson, Dr. Beth E. Koch, Dr. Sauman Chu
University of Minnesota School of Design
Graduate Commencement, May 2012.

University of Minnesota Duluth, Graphic Design faculty
and MFA graduate students at commencement, May 2012.

Wednesday, March 7, 2012

Observations and conjecture

What CAN'T the computer do. I sense something big is happening. People are relegating KNOWING ABOUT things to the computer. These days bigger and more complex processes, mathematical calculations, and massive amounts of data can be handled simply by pushing a button to execute a series of commands. We don't need to know how or understand why it happens.

Here's a great example: a music professor at Stanford (where else?) is turning iPads and mobile devices into instruments. He says, you don't need to know HOW to play an instrument with his aps, you just MAKE the music by tapping and interacting with the devices. (Who would want to spend years of their life learning to master the piano classics when jamming and creating something new is so much fun?)

Well that's it. My big observation. People won't need to know a thing. People will just DO and CREATE. Computers can't do or create by themselves.

What do you imagine the implications of that are?

Sunday, January 1, 2012

My results have been amazing...

January 1, 2012-- What do people really think about your product, packaging, or brand? I'm looking for a few good companies to join in my research about design and emotion and share in the benefits. Can you really afford not to know what people think? email for details