winter sun
Wednesday, August 15, 2012
Friday, August 10, 2012
What inspires my Typography + Emotion research?
Report follow-up to my presentation at SOTA's TypeCon in Milwaukee August 5, 2012— There are multiple goals for my research--I want to help normal people
cut through the clutter of our noisy visual world. I want to help people
understand the visual language of design (and type) so that they can
understand what other people are trying to say through design and so that
they can apply typographic controls to design their own communications. I
want to help designers to produce creative works that connect better
with their audiences in order to influence behavior (e.g. brands that
inspire loyalty, packaging that sells better, learning designs that stay
in memory longer, highway signs that help people avoid accidents,
etc.). All of those goals rely upon understanding what design structures
influence, motivate, persuade, and inform people's actions and behavior.
Wednesday, June 20, 2012
Long awaited commencements
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| Dr. Barbara Martinson, Dr. Beth E. Koch, Dr. Sauman Chu University of Minnesota School of Design Graduate Commencement, May 2012. |
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| University of Minnesota Duluth, Graphic Design faculty and MFA graduate students at commencement, May 2012. |
Wednesday, March 7, 2012
Observations and conjecture
What CAN'T the computer do. I sense something big is happening. People are relegating KNOWING ABOUT things to the computer. These days bigger and more complex processes, mathematical calculations, and massive amounts of data can be handled simply by pushing a button to execute a series of commands. We don't need to know how or understand why it happens.
Here's a great example: a music professor at Stanford (where else?) is turning iPads and mobile devices into instruments. He says, you don't need to know HOW to play an instrument with his aps, you just MAKE the music by tapping and interacting with the devices. (Who would want to spend years of their life learning to master the piano classics when jamming and creating something new is so much fun?)
Well that's it. My big observation. People won't need to know a thing. People will just DO and CREATE. Computers can't do or create by themselves.
What do you imagine the implications of that are?
Here's a great example: a music professor at Stanford (where else?) is turning iPads and mobile devices into instruments. He says, you don't need to know HOW to play an instrument with his aps, you just MAKE the music by tapping and interacting with the devices. (Who would want to spend years of their life learning to master the piano classics when jamming and creating something new is so much fun?)
Well that's it. My big observation. People won't need to know a thing. People will just DO and CREATE. Computers can't do or create by themselves.
What do you imagine the implications of that are?
Sunday, January 1, 2012
My results have been amazing...
January 1, 2012-- What do people really think about your product, packaging, or brand? I'm looking for a few good companies to join in my research about design and emotion and share in the benefits. Can you really afford not to know what people think? email bekoch@umn.edu for details
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