winter sun
Wednesday, August 15, 2012
Friday, August 10, 2012
What inspires my Typography + Emotion research?
Report follow-up to my presentation at SOTA's TypeCon in Milwaukee August 5, 2012— There are multiple goals for my research--I want to help normal people
cut through the clutter of our noisy visual world. I want to help people
understand the visual language of design (and type) so that they can
understand what other people are trying to say through design and so that
they can apply typographic controls to design their own communications. I
want to help designers to produce creative works that connect better
with their audiences in order to influence behavior (e.g. brands that
inspire loyalty, packaging that sells better, learning designs that stay
in memory longer, highway signs that help people avoid accidents,
etc.). All of those goals rely upon understanding what design structures
influence, motivate, persuade, and inform people's actions and behavior.
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